About Us

    Your satisfaction, our priority

    Smart Rental stands out by catering to businesses and consumers of all backgrounds, in contrast to peers offering similar solutions that mostly serve large companies and government agencies with generous IT budgets. As robust PC demand from 2020 (growth of 12.9%) spills over into 2021 (estimated growth of 18.2%) due to the pandemic-induced shift to WFH, the Company is well-positioned to capitalise on demand from B40 consumers and SMEs requiring reliable PC access on a budget.

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    What We Do

    Making owning devices easier for everyone

    Person using a laptop
    Person laughing with a laptop

    Smart Rental is run by Linear Channel Sdn. Bhd. A company that started out by refurbishing and reselling second-hand PCs under the brand name BuyNow. To date, it has sold over 100,000 refurbished PCs through a network of 200+ distributors, with the collaboration of 12 banks offering easy payment plans. The Company diversified into the short-term PC rental market around 2010 and HaaS solutions for PCs in 2019.

    Smart Rental provides 12 or 24-months PC subscription packages at different price points encompassing the following services: the right to use the PC, regular maintenance visits and software upgrades, repairs and exchanges, and free PC model upgrades upon contract renewal. On average, Smart Rental customers save 37% on the PC purchase price and 55% on maintenance and services.

    Our Story

    A narrative driven by resilience, innovation, and a heartfelt mission to make technology accessible to all

    Team photo

    At Smart Rental, our story isn't just about what we do; it's about why we do it. It’s a narrative driven by resilience, innovation, and a heartfelt mission to make technology accessible to all. Our CEO, Joshua Chin, embodies the very essence of our values and vision.

    Years ago, Joshua faced a challenge that many of us encounter at some point: the high cost of essential technology. Dreaming of a career in technology, he found himself at a significant disadvantage because he couldn’t afford to buy a computer. Computers were a luxury, with a basic set costing RM3800—a sum that was not easily available to many, including Joshua’s family.

    Recognizing the pivotal role of computers, Joshua's father made a sacrifice, purchasing one on instalment despite financial strain. Witnessing this, Joshua's resolve grew, seeing technology not just as personal but universal potential. This experience laid the foundation for Smart Rental, Joshua envisioning affordable tech access as a catalyst for change. He aimed to empower through a service providing the latest tech without ownership burdens, benefitting individuals and businesses alike.


    To provide high-quality tech solutions through flexible rental plans tailored to meet diverse needs and budgets

    Smart Rental was born from this vision. Our approach is simple yet revolutionary: make technology accessible to everyone, no matter their financial circumstances. Today, Smart Rental is more than just a company. It's a promise—a promise to offer a smarter way to access the tools you need. We stand for opportunity, innovation, and the kind of change that comes from having the right resources at the right time. Join us on this journey. Together, we can make sure that everyone has the opportunity to reach their potential, just as Joshua did. Welcome to Smart Rental, where your future is just a click away.

    Awards & Recognition

    Awards we have received

    Smart Rental’s business model has been validated by multiple panels of business experts at the 2019 Create@Alibaba Cloud Startup Contest, where it won recognition as one of the Top 10 best proposals; Pitch@Selangor 2019, where it achieved the same result; and the 2020 Golden Bull Awards, where it was the proud recipient of an Emerging SMEs Award. Following another prestigious recognition The Lang Titan Award for The Best Use Of Technology.